Wrap It Up

This book presents creative and innovative packaging design examples explaining the basic principles of packaging from different perspectives such as structure materials and visual design. It features a variety of classic and new packaging materials and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design taking into account the main functions of packaging: protection portability and interactivity.